Verdict: The Most Durable Jeans Brand in the World
We set out on a search to find the most durable jeans in the world. Jeans to last a lifetime rather than a year, jeans with a low cost-per-use, jeans to give you a feeling of ownership and individuality. In combing the world’s top brands we’ve separated the raw selvedge from the overcooked cotton and ended up back where we started: London.