Warmer climes and (slightly) sunnier skies are finally here. Summer travels beckon and the sartorial challenge of summer dressing while avoiding non-stop beach wear must be attended to. Look no further than our July spotlight brand, Thought Clothing (formerly Braintree Clothing).
There are so many reasons to love this brand. It was built with the vision to create contemporary, quietly directional clothing made in a considered way. The brand was an early champion of the sustainable clothing movement, shunning fast fashion and everything it stands for in favour of a different approach: Thought lives by the mantra “wear me, love me, mend me, pass me on.” This is a mantra we can really get behind… and maybe even paint on our office walls. Thought is also a founding member of The Ethical Fashion Forum, a not-for-profit organisation that celebrates and promotes ethical production practice.
So what can you expect in terms of the collections? Thought Clothing offers effortless, elegant menswear and womenswear that are a modern take on wardrobe essentials. Look out for whimsical prints and patterns inspired by art and nature that give a subtle, creative vibe. The palette is rooted in faded pastel tones with pops of summer colour. Shapes are appealing and easy to wear; for womenswear, think tailored jogger trousers, soft fluid T-shirts and a wonderful edit of denim shift dresses. In menswear, look out for essential chinos in shorts and trousers, workwear jackets and playful summer shirts.
In terms of fabric, Thought has an unwavering commitment to working only with ethically sourced and produced fibres. You’ll recognise the eco-clothing stalwarts of bamboo and hemp, alongside newer innovations like tencel and Modal – we love these fabrics for their sustainability credentials but equally so for their high performance in terms strength and durability.
And finally, we salute Thought’s decision to craft each piece in one country to avoid clocking up multiple air miles. And once that piece is made, fallen in love with and ordered? It will reach its waiting human via slow shipping only. These clothes are worth the wait, but what’s the rush anyway? You’ll be wearing them forever after all.
